National Headquarters | 11480 Commerce Park | Reston, VA 20191
Opening:
Immediate
Based on experience and previous salary history
Mission
Young America’s Foundation (YAF) is committed to ensuring that increasing numbers of young Americans understand and are inspired by the ideas of individual freedom, a strong national defense, free enterprise, and traditional values.
YAF has an immediate opening for a digital director togrow YAF’s online audience and promote YAF’s mission and programs across digital media. The ideal digital director will help develop effective online marketing strategies and online coverage ofYAF programs, including:
Conferences and seminars at the Reagan Ranch Center, Reagan Boyhood Home, YAF’s National Headquarters and Capitol Hill Townhouse, and around the country
Campus lectures and activism projects nationwide
Special events as required
The digital director will work daily with YAF’s communications team to strategically promote key events and build day-to-day narratives. The digital director will highlight YAF’s involvement in promoting conservative ideas to young people and showcase our leadership in this field. The strategy pursuedshould enhance YAF’s brand(s) and increase student, supporter, and ally involvement and awareness by providing oversight across the following projects and digital properties:
Creating content for and managing YAF and its brands’ Facebook, X, Instagram, and YouTube accounts Building and maintaining relevant email lists and marketing flows within YAF’s HubSpot CRM
Developing digital ads and marketing strategies to recruit for YAF programs
Implementing plans to increase YAF’s online audience
Managing YAF’s current communications team members working in social media
Responsibilities
Overseeing and managing YAF’s social mediastaff, providing leadership, guidance, and professional development
Implementing a YAF-wide digitalstrategy to ensure maximum positive YAF exposure
Directing and overseeing the creation of social media posts, developing strategies to market and recruit for YAF programs, and writing email communications to students, supporters, and key allies in the Conservative Movement
Growing and maintaining the YAF’s online reachbyenacting an aggressive, consistentposting schedule with varyingcontent types
Utilizing originalstories and news posted toThe New Guardto drive traffic to YAF.org and our blog, in addition to building the YAF’s presence on X, Facebook, Instagram, YouTube, etc
Using digital media to promote and recruit for all YAF student conferences and seminars.
Training and advising students on how to use digital media to promote their YAF campus events
Staying informed of current digitaltrends in the Conservative Movement and the largerbusiness community
Working at/on and helping organize YAF programs, ensuring digital coverage ofevents is high quality, engaging, and motivating
Ensuring digital coverage of selected key campus lectures
Interacting with students, friends, and supporters at YAF programs and events
Collaborating with vendors to ensure consistent, on-brand content across digital media assets
Conducting consistent optimization and analysis to improve content and marketing strategies
Other duties as assigned
Requirements
At least two years of experience in communications, digital media, marketing, or similar
Committed to and enthusiastic about YAF’s mission and programs; prior involvement with YAF is a plus
Bachelor’s degree, preferably in a field related to communications and marketing.
Strong knowledge of Microsoft Office and prominent social and digital media tools or outlets, including but not limited to Sprout Social, HubSpot, YouTube, Facebook Business Manager, and X
Grasp of promotional and marketing strategies and concepts
Experience with graphic design and video and/or audio production a plus
Strong organizational and problem-solving skills and detail-oriented
Strong written and verbal communication skills
Strong attention to detail and ability to meet deadlines
Willingness to comply with YAF policies, procedures, and practices
Ability to work as a collaborative, constructive team member and independently
This job description is representative of the expectations of the position described. Additional duties, reporting relationships, and/or position criteria may be assigned. YAF reserves the right to revise this job description at any time.
Qualified candidates should submit the following application materials (in order) inonePDF document:
Cover letter including: An introductory paragraph describing three distinct reasons you are drawn to YAFs mission and how you came to those beliefs. Be sure to include at least one specific YAF initiative or issue area that resonates with you.
Questions can be directed to Savannah Rupp, Project Manager at Talent Market, who is assisting with the search:[email protected].
There is no application deadline for this position. Applications are accepted on a rolling basis.
This job will remain posted on our site until it is filled.
While we thank all applicants in advance for their interest in this position, we are only able to contact those to whom we can offer an interview. Only direct applications will be considered. No phone calls, please.
Talent Market is a nonprofit entity dedicated to promoting liberty by helping free-market nonprofits identify talent for critical roles. We provide consulting and recruiting services at no cost to 501(c)3 nonprofit organizations that clearly and directly focus on advancing the principles of economic freedom, free enterprise, free trade, free speech, property rights, rule of law, and limited regulation.