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Digital Director

Reston, VA

National Headquarters | 11480 Commerce Park | Reston, VA 20191

Opening:

Immediate

Based on experience and previous salary history

Mission

Young America’s Foundation (YAF) is committed to ensuring that increasing numbers of young Americans understand and are inspired by the ideas of individual freedom, a strong national defense, free enterprise, and traditional values.

Reports To

Chief Communications Officer

Job Summary

Apply here: https://talentmarket.org/digital-director-yaf/


YAF has an immediate opening for a digital director to
 grow YAFs online audience and promote YAFs mission and programs across digital media. The ideal digital director will help develop effective online marketing strategies and online coverage of YAF programs, including:

  • Conferences and seminars at the Reagan Ranch Center, Reagan Boyhood Home, YAFs National Headquarters and Capitol Hill Townhouse, and around the country
  • Campus lectures and activism projects nationwide
    Special events as required


The digital director will work daily with YAF
s communications team to strategically promote key events and build day-to-day narratives. The digital director will highlight YAFs involvement in promoting conservative ideas to young people and showcase our leadership in this field. The strategy pursued should enhance YAFs brand(s) and increase student, supporter, and ally involvement and awareness by providing oversight across the following projects and digital properties:

  • Creating content for and managing YAF and its brandsFacebook, X, Instagram, and YouTube accounts
    Building and maintaining relevant email lists and marketing flows within YAFs HubSpot CRM
  • Developing digital ads and marketing strategies to recruit for YAF programs
  • Implementing plans to increase YAFs online audience
  • Managing YAFs current communications team members working in social media

Responsibilities

  • Overseeing and managing YAFs social media staff, providing leadership, guidance, and professional development
  • Implementing a YAF-wide digital strategy to ensure maximum positive YAF exposure
  • Directing and overseeing the creation of social media posts, developing strategies to market and recruit for YAF programs, and writing email communications to students, supporters, and key allies in the Conservative Movement
  • Growing and maintaining the YAFs online reach by enacting an aggressive, consistent posting schedule with varying content types
  • Utilizing original stories and news posted to The New Guard to drive traffic to YAF.org and our blog, in addition to building the YAFs presence on X, Facebook, Instagram, YouTube, etc
  • Using digital media to promote and recruit for all YAF student conferences and seminars.
  • Training and advising students on how to use digital media to promote their YAF campus events
  • Staying informed of current digital trends in the Conservative Movement and the larger business community
  • Working at/on and helping organize YAF programs, ensuring digital coverage of events is high quality, engaging, and motivating
  • Ensuring digital coverage of selected key campus lectures
  • Interacting with students, friends, and supporters at YAF programs and events
  • Collaborating with vendors to ensure consistent, on-brand content across digital media assets
  • Conducting consistent optimization and analysis to improve content and marketing strategies
  • Other duties as assigned

Requirements

  • At least two years of experience in communications, digital media, marketing, or similar
  • Committed to and enthusiastic about YAFs mission and programs; prior involvement with YAF is a plus
  • Bachelors degree, preferably in a field related to communications and marketing.
  • Strong knowledge of Microsoft Office and prominent social and digital media tools or outlets, including but not limited to Sprout Social, HubSpot, YouTube, Facebook Business Manager, and X
  • Grasp of promotional and marketing strategies and concepts
  • Experience with graphic design and video and/or audio production a plus
  • Strong organizational and problem-solving skills and detail-oriented
  • Strong written and verbal communication skills
  • Strong attention to detail and ability to meet deadlines
  • Willingness to comply with YAF policies, procedures, and practices
  • Ability to work as a collaborative, constructive team member and independently


This  job description is representative of the expectations of the position described. Additional duties, reporting relationships, and/or position criteria may be assigned. YAF reserves the right to revise this job description at any time.

Qualified candidates should submit the following application materials (in order) in one PDF document:

  • Cover letter including: An introductory paragraph describing three distinct reasons you are drawn to YAFs mission and how you came to those beliefs. Be sure to include at least one specific YAF initiative or issue area that resonates with you.
  • Salary requirements
  • Resume


Applications should be submitted to Talent Market via this link:
talentmarket.org/apply-for-your-dream-job/

Questions can be directed to Savannah Rupp, Project Manager at Talent Market, who is assisting with the search: [email protected].

There is no application deadline for this position. Applications are accepted on a rolling basis.

This job will remain posted on our site until it is filled.

While we thank all applicants in advance for their interest in this position, we are only able to contact those to whom we can offer an interview. Only direct applications will be considered. No phone calls, please.

Talent Market is a nonprofit entity dedicated to promoting liberty by helping free-market nonprofits identify talent for critical roles. We provide consulting and recruiting services at no cost to 501(c)3 nonprofit organizations that clearly and directly focus on advancing the principles of economic freedom, free enterprise, free trade, free speech, property rights, rule of law, and limited regulation.

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The New Guard

About

About Us

Staff Members

Our Boards

Careers

Financials

Get Involved

Become a Member

YAF Chapters

Events & Conferences

Host a Speaker

Campus Activism

Programs

Young Americans for Freedom

Center for Entrepreneurship

National Journalism Center

Reagan Ranch

Reagan Boyhood Home

Campus Lectures & Activism

Defending Student Rights

Middle School Programs

High School Programs

College Programs

YAF on Capitol Hill

News & Issues

All Media

Articles

Videos

The New Guard

About

About Us

Staff Members

Our Boards

Careers

Financials