Salary will be based on experience and previous salary history.
Mission
Young America’s Foundation (YAF) is committed to ensuring that increasing numbers of young Americans understand and are inspired by the ideas of individual freedom, a strong national defense, free enterprise, and traditional values.
Reports To
President & Chief Operating Officer
Job Summary
Job Summary: The Director of Marketing and Communications will serve as an integral member of YAF’s team, advancing Young America’s Foundation’s mission by managing YAF’s strategic communications and marketing with our core constituents—students, supporters, alumni, and allies in the Conservative Movement.
The Director will oversee YAF’s communications, public relations, digital media, and marketing team (and other staff as assigned) to maximize YAF’s positive exposure and outreach nationwide.
The Director will be responsible for developing, integrating, and implementing a broad range of communications and marketing activities related to the strategic growth of YAF.
This role reports to the President & Chief Operating Officer and is to be executed in-person at the YAF National Headquarters in Reston, VA. Occasional travel will be required.
Responsibilities
Responsibilities include:
Develop a strategic communications plan to ensure YAF’s long-term growth, increase awareness of our programs and mission, and broaden the visibility of YAF’s programs among our key stakeholders
Oversee the day-to-day activities of communications, public relations, digital media, and marketing team (and other communications-related staff as assigned)
Create an ongoing marketing plan to enhance relationships with targeted members of the media and key media outlets
Lead regular meetings with YAF’s communications, public relations, digital media, and marketing team members to ensure messages are coordinated and consistent
Coordinate YAF’s overall rapid response (including email, digital, and media) to time-sensitive events, including campus lectures, YAF conferences, and current events directly impacting students
Exercise judgment to prioritize media opportunities as needed
Work with YAF’s leadership team to create and implement a short and long-term public relations strategy to ensure maximum positive Foundation exposure
Serve as a YAF spokesperson, as needed, representing YAF in local and national media outlets, including television, radio, and print
Build and grow YAF’s relationships with the media, particularly conservative media
Work closely with YAF’s vice president of student programs to ensure YAF’s student programs, campus lectures, and initiatives are broadly promoted, receive maximum media exposure, and inspire new audience of young people
Work closely with YAF’s director of development to ensure YAF’s student programs, campus lectures, and initiatives are broadly promoted, receive maximum media exposure, and inspire current and prospective financial supporters
Work closely with YAF’s leadership at the Reagan Ranch and Reagan Boyhood Home to expand the reach of these two historic Presidential properties
Work with YAF’s program and development team to ensure publications, mail, e-mail, newsletters, and general communications are consistent and reflect the overall goals and successes of the organization
Work with YAF’s National Journalism Center staff to integrate and grow this core project of YAF and leverage the vast network of NJC alumni working in media and communications
Oversee YAF’s New Guard online publication to prioritize and promote key YAF stories and original content
Work with internal and external resources to maximize press coverage of YAF in-person student programming nationwide
Interact with YAF students, friends, and supporters at programs and events
Maintain relationships with allied organizations and communications staff in the Conservative Movement
Requirements
Requirements:
5+ years in a communications and/or marketing, prior YAF experience a plus
Passionate and committed to Young America’s Foundation’s goals and mission
Experience in leading and building teams
Extensive and successful writing experience
Bachelor’s Degree or equivalent work experience
Zeal for YAF’s programs, initiatives, projects, and goals
Self-starter who can effectively prioritize and manage multiple events and tasks
A strong interest in promoting conservative ideas to young people
Team player
Excellent oral, written, organizational, and copyediting skills
This job description is representative of the expectations of the position described. Additional duties, reporting relationships, and/or position criteria may be assigned. YAF reserves the right to revise this job description at any time.
How to Apply
To apply, qualified individuals should submit the following application materials in one PDF document:
Cover letter including:
An introductory paragraph(s) describing three distinct reasons you are drawn to YAF’s mission and how you came to those beliefs.
Questions can be directed to Stephanie Keaveney, Senior Manager of Outreach at Talent Market, who is managing the search process: [email protected].
There is no application deadline for this position. Applications are accepted on a rolling basis. This job will remain posted on our site until it is filled.
While we thank all applicants in advance for their interest in this position, we are only able to contact those to whom we can offer an interview. Only direct applications will be considered. No phone calls, please.
Talent Market is a nonprofit dedicated to promoting liberty by helping free-market nonprofits identify talent for critical roles. We provide consulting and recruiting services at no cost to 501(c)3 nonprofit organizations that clearly and directly focus on advancing the principles of economic freedom, free enterprise, free trade, free speech, property rights, rule of law, and limited regulation.